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Several years ago all of our competitors went to a private label philosophy. As a distributor when you choose private label you control the quality and you control the price, you tell the manufacturer what to charge you. Then why would we at Sunbow choose a different path? Simply – CUSTOMER CHOICE – Does private label help the customer? No.


So at Sunbow we went to work forming long-term relationships with key national-brand manufacturers. We want our customers to be able to have total accountability about who their product comes from. With us there is no deception, and there are no covert substitutions. We want our customers to have a choice from an offering of known, reputable products.


Not all products are created equal. So when we have to choose we choose the very best. We believe that the only way our customers can sustain themselves is by serving the highest quality product. Therefore the only way that Sunbow is sustainable is by providing the highest quality product. Think of the places that you like to eat. It is quality that drives you there. It is quality that creates the story, It’s quality that delivers that unforgettable experience, It’s quality that wins.



Sunbow online is probably one of the most important tools in helping our customers. People ask us all the time What is the most important thing Sunbow can do for the independent operator? Simply put Don’t Overcharge Them. The Independent operator gets mistreated. At Sunbow we decided to create a system that would allow all operators access to the cost saving tools that help them run their business.


In developing Sunbow online we went into the kitchens asking chefs, managers, and owners the question...What would make your job easier? What we found out is that every operator wants more time. In response to their request Sunbow has produced a single point enter face where customers can quickly and efficiently place orders, check on delivery times, chart growth, and access time saving reports at their convenience.


Sunbow grows as our customers grow. We grow together.

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